AMTRAK’S COAST STARLIGHT RE-INTRODUCES REAL CHINA AND TABLE LINENS

AMTRAK’S COAST STARLIGHT RE-INTRODUCES REAL CHINA AND TABLE LINENS
AMTRAK’S 

 

 
 

COAST STARLIGHT 

 

RE-INTRODUCES REAL CHINA AND TABLE LINENS  
 

 

 

Elegant dinner service aims to improve customer satisfaction  
 

 

 

OAKLAND – Beginning today, real china, table linens and glassware are returning to  
Amtrak’s popular 

 
Coast Starlight

long-distance train to provide an elegant dining experience for 
passengers and is the latest service change aimed at further improving customer satisfaction on 
the west coast route between Los Angeles and Seattle. 

The re-introduction of full china service —and the move away from disposable plastic 
dinnerware— is one result of a comprehensive Route Performance Improvement (RPI) analysis 
undertaken by Amtrak to enhance Coast Starlight

customer service, product quality and market 
performance. 

“Amtrak listened to what passengers were telling us when they said ‘a premium train 
service deserves a premium place setting for meals—not throwaway plastic’,” said Brian 
Rosenwald Chief of Product Development. “We are committed to customer satisfaction and in 

favor of eliminating plastic in favor of ‘green’ alternatives wherever possible.” 

Fiscal year 2009 was one of the most successful ridership years for the 
Coast Starlight

welcoming over 432,000 passengers, a 22.3 percent increase over the previous year. Customer 
satisfaction scores during the year also showed improvement, with 83 percent of customers 

ranking 

Coast Starlight

service as excellent, up from 79 percent in fiscal year 2008. 
The RPI analysis has resulted in Amtrak making other changes to 
Coast Starlight

service. 
For example, sleeping car passengers may experience the Pacific Parlour Car, a lounge venue 
featuring alternative meal service, specialty coffees, a daily wine tasting, and private movie 

theater. In addition, Amtrak upgraded sleeping cars, enhanced room service, and re-trained 

employees to focus on high-level customer service delivery. 

Other Amtrak trains that feature full china service include the 

Empire Builder

(Chicago – 
Seattle/Portland), and 
Auto Train

(Lorton, VA. – Sanford, FL). 
 
February 9, 2010 

ATK-10-014 

Contact: Media Relations 

510 238.4360 

   

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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