AMTRAK WRAPS ACELA EXPRESS WITH IMAGE OF TLC “CAKE BOSS” BUDDY

AMTRAK WRAPS ACELA EXPRESS WITH IMAGE OF TLC “CAKE BOSS” BUDDY

AMTRAK WRAPS ACELA EXPRESS WITH IMAGE OF TLC “CAKE BOSS” BUDDY VALASTRO: Amtrak continues to celebrate National Train Day in August with a unique partnership supporting TLC’s hit series, “Cake Boss.” Earlier this year, Amtrak worked with Carlo’s Bakery, featured on the hit TLC reality show “Cake Boss,” to create a train-themed cake for a National Train Day event in May. Amtrak and TLC are now promoting the airing of this “Cake Boss” episode – premiering August 16 at 9/8c – with a fully wrapped Acela Express train featuring images of Buddy Valastro, star of the show, and some of his creations. Traveling between Washington, DC, New York and Boston, the wrapped train will run through August. The exterior wrap on the train will appear on both sides of the locomotives and all eight cars of the train. “Having “Cake Boss” as a part of this year’s National Train Day celebration took the excitement about the event to another level,” said Gail Reisman, Senior Director of National Advertising, Amtrak. “We’re really pleased that the whole event will be a part of the current season of the show, and we hope that fans of “Cake Boss” and of Amtrak will tune in to see the episode and look for the train on the rails.” “TLC is thrilled to be partnering with Amtrak for this exceptional opportunity and one-of-a -kind partnership. To be able to engage Amtrak riders across so many different touch points brings the “Cake Boss” brand to life in a unique and unexpected way,” said Tom Carr, Senior Vice President of Strategic Marketing for TLC. The train wrap was printed and installed by ABC Imaging of Washington, DC, using Flexcon’s Busart with 5020 Overlam and Flexcon’s Seethru sign window film and 5040C overlam Pressure Sensitive Vinyls.National Train Day commemorates the 141st anniversary of the first transcontinental railroad’s inception by bringing to life the rich narrative of how trains transformed America. Amtrak created National Train Day to celebrate the train’s impact on our country and provides an opportunity for Americans to further understand the influence rail has on the future of transportation in America.

www.amtrak.com

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